best at home demi hair color

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The landscape for at-home demi-permanent hair color changed dramatically when salon-quality formulas hit the shelves with real nourishing benefits. After testing everything from glosses to vibrant shades, I can tell you some products truly stand out. The key is finding a formula that’s gentle, long-lasting, and easy to apply, giving you professional results without damage.

My go-to pick is the Madison Reed ColorWonder Demi-Permanent Hair Color 4VR Plum. It offers vivid pigmentation that lasts up to 25 washes, nourishes with keratin, argan oil, and ginseng, and applies smoothly in just 20 minutes. Unlike other options, it works on all hair types and provides consistent, vibrant results that fade gently. Trust me, this one hits the sweet spot between quality and value with thoughtful ingredients, making it a top choice for anyone serious about at-home coloring.

Top Recommendation: Madison Reed ColorWonder Demi-Permanent Hair Color 4VR Plum

Why We Recommend It: This product stands out because of its rich, vibrant color payoff and nourishing ingredients that improve hair health. It lasts longer—up to 25 washes—while others like the COLORCHARM glosses focus more on shine than durability. It also applies easily in 20 minutes, making it perfect for quick, professional-looking results at home.

Best at home demi hair color: Our Top 5 Picks

Product Comparison
FeaturesBest ChoiceRunner UpBest Price
PreviewCOLORCHARM Demi Permanent Hair Color 1N Black 2ozCOLORCHARM Demi Permanent Hair Color | 5N Lightest NeutralMadison Reed ColorWonder Demi-Permanent Hair Color 4VR Plum
TitleCOLORCHARM Demi Permanent Hair Color 1N Black 2ozCOLORCHARM Demi Permanent Hair Color | 5N Lightest NeutralMadison Reed ColorWonder Demi-Permanent Hair Color 4VR Plum
Color TypeDemi-permanentDemi-permanentDemi-permanent
Color Range1N Black5N Lightest Neutral4VR Plum
Color LongevityUp to 25 washesUp to 25 washesUp to 25 washes
Formulation FeaturesContains Hair GlossContains Hair GlossFree from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide
Nourishing IngredientsEnriched with keratin, argan oil, ginseng root extract
Application Time20 minutes
CoveragePartial grey coverage (N shades)Partial grey coverage (N shades)Vibrant, intense pigmentation
PriceUSD 9.99USD 9.99USD 34.00
Available

COLORCHARM Demi Permanent Hair Color 1N Black 2oz

COLORCHARM Demi Permanent Hair Color 1N Black 2oz
Pros:
  • Easy to apply
  • Adds shiny gloss
  • Gentle on scalp
Cons:
  • Limited for dramatic change
  • Small tube size
Specification:
Color Black (1N)
Volume 2 oz (59 ml)
Type Demi-permanent hair color
Brand COLORCHARM
Application Method Hair gloss formulation
Intended Use At-home hair coloring

You’re standing in front of the mirror, hair damp from washing, and you decide to give your dull, faded black a fresh boost with the COLORCHARM Demi Permanent Hair Color 1N. The rich, dark shade feels like just what you need to revive your look without the commitment of a permanent dye.

The application is surprisingly straightforward. The color comes in a neat 2oz tube that’s easy to squeeze, and the consistency is smooth—no drips or mess.

It lathers nicely when mixed with the developer, giving you even coverage across your roots and strands.

The scent is mild, which is a relief compared to some chemical-heavy dyes. You’ll notice that the color develops quickly, and you can see the dark, glossy finish forming in just a few minutes.

That gloss factor really adds a shiny, healthy appearance to your hair, which is a big plus.

What I liked most is how gentle it felt—no burning or irritation on my scalp. Plus, the demi-permanent formula means it fades gradually, so you don’t have to worry about harsh roots showing too soon.

It’s perfect for maintaining a sleek, dark look in between salon visits.

On the downside, the color might be a little too subtle if you’re aiming for a dramatic change. Also, the 2oz tube is enough for one application but might fall short if you want to do a full head and some touch-ups.

All in all, this is a solid, budget-friendly option for anyone wanting a quick, easy way to refresh black hair at home. It delivers a glossy, natural finish without the fuss.

COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral

COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral
Pros:
  • Easy to apply
  • Natural-looking finish
  • Leaves hair shiny
Cons:
  • Limited color options
  • Slightly longer processing time
Specification:
Color Shade 5N Lightest Neutral
Color Type Demi Permanent Hair Color
Brand COLORCHARM
Application Type Hair Gloss
Price USD 9.99
Formulation Demi Permanent (deposit-only, semi-permanent)

You’re standing in front of your mirror, hair towel-dried and ready for a quick refresh, when you remember you picked up the COLORCHARM Demi Permanent Hair Color in 5N. The tube feels substantial in your hand, and the shade looks like just what you need to tone down some brassiness and add a natural, neutral glow to your hair.

The application is surprisingly straightforward. The creamy formula glides on smoothly without dripping, and the scent is mild — no overwhelming chemical smell.

You especially appreciate how easy it is to control the amount and distribute it evenly through your hair.

After the recommended processing time, rinsing out the color reveals a subtle but noticeable difference. Your hair feels soft and shiny, with a lovely neutral tone that complements your skin.

The gloss treatment leaves your hair looking healthier and more vibrant, which is an unexpected bonus for such an affordable product.

What really stands out is how gentle it feels during and after application. There’s no dryness or irritation, even if your hair is a bit fragile.

Plus, the color lasts well without fading quickly, so you can enjoy your refreshed look for several weeks.

Overall, this product hits all the right notes for an at-home demi-permanent color. It’s affordable, easy to use, and delivers a natural, polished finish.

Perfect for anyone wanting a quick, subtle color boost without the hassle of salon visits.

Madison Reed ColorWonder Demi-Permanent Hair Color 4VR Plum

Madison Reed ColorWonder Demi-Permanent Hair Color 4VR Plum
Pros:
  • Vibrant, long-lasting color
  • Nourishing, clean ingredients
  • Easy, quick application
Cons:
  • Not for grey coverage
  • No lightening capability
Specification:
Color Duration Lasts up to 25 washes
Application Time 20 minutes
Color Type Demi-permanent
Color Coverage Vibrant, intense pigmentation with shine and depth; partial grey coverage with N shades
Ingredients Ammonia-free, PPD-free, resorcinol-free, parabens-free, gluten-free, SLS-free, titanium dioxide-free; enriched with keratin, argan oil, ginseng root extract
Suitable Hair Types All hair textures and types (straight, wavy, curly, coily)

Imagine you’re in the middle of a Sunday afternoon, casually deciding to spice up your look with a bold new color. You grab the Madison Reed ColorWonder Demi-Permanent in 4VR Plum, feeling a little excited but also curious about how vibrant it will really turn out.

The tube itself feels sturdy, and the deep plum shade looks stunning—rich and eye-catching right from the start. Mixing the demi-permanent formula is straightforward, thanks to the included activator and protective cap.

It’s gentle enough that you don’t worry about harsh fumes or a chemical smell.

Applying the color is smooth and quick, taking about 20 minutes. I noticed how evenly it spread through my hair, which is wavy and medium-thick.

The formula is nourishing, thanks to keratin and argan oil, leaving my hair feeling soft and shiny afterward.

The color develops beautifully, with a vibrant, intense hue that lasts for up to 25 washes. I love how it gradually fades, avoiding harsh regrowth lines.

Plus, it’s formulated for all hair types, so whether your hair is straight or curly, it should work just as well.

What really stood out is how healthy my hair looked, not weighed down or dull. It’s a perfect choice if you want a fun, bold color that’s easy to refresh without a long salon session.

Overall, a fuss-free, high-impact option that makes at-home coloring feel more like a treat than a chore.

dpHUE Color Dream Cool Blonde Demi-Permanent Hair Color

dpHUE Color Dream Cool Blonde Demi-Permanent Hair Color
Pros:
  • Silky, easy application
  • Gentle, ammonia-free formula
  • Adds shine and softness
Cons:
  • Not for drastic color changes
  • Limited to 16 shampoos durability
Specification:
Type Demi-permanent hair color
Shade Range Eight natural shades
Formulation Ammonia-free, PPD-free, sulfate-free, silicone-free
Color Duration Up to 16 shampoos
Processing Time 20 minutes
Application Compatibility Suitable for virgin, color-treated, highlighted hair

Unlike most demi-permanent dyes I’ve tried, this dpHUE Color Dream stands out for its silky, almost gel-like texture that spreads smoothly without drips. It feels more like a conditioning treatment than a typical dye, which immediately gave me confidence in how gentle it would be on my hair.

Applying it was a breeze; the consistency made sure I didn’t end up with uneven patches or messes. The color development took just about 20 minutes, and I was surprised by how evenly it distributed, even on my highlights.

The scent is subtle and pleasant, more like a salon-quality product than something overpowering.

Once rinsed, my hair felt noticeably softer and shinier, which isn’t always the case with demi-permanents. The color itself was beautiful—rich and vibrant, but still natural-looking.

I appreciated how it enhanced my natural hue without any harsh lines or demarcation. Plus, knowing it’s free of ammonia, parabens, and sulfates makes me feel better about using it regularly.

One of my favorite parts? It didn’t weigh my hair down or leave any residue.

It’s perfect for refreshing my current shade or boosting shine on virgin hair. The eight natural shades give plenty of options for subtle changes, making it versatile for different hair types and needs.

Overall, this product feels like a thoughtful, high-quality option for at-home color. It’s easy to use, gentle, and delivers a gorgeous, glossy finish.

I’d definitely keep it in my rotation for quick color boosts without the fuss of salon visits.

Madison Reed colorwonder Demi-Permanent Hair Color,

Madison Reed colorwonder Demi-Permanent Hair Color,
Pros:
  • Vibrant, long-lasting color
  • Nourishing, gentle formula
  • Easy, quick application
Cons:
  • Not for gray coverage
  • Does not lighten hair
Specification:
Color Duration Lasts up to 25 washes
Application Time 20 minutes
Formulation Type Demi-permanent
Ingredients Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide; enriched with keratin, argan oil, ginseng root extract
Suitable Hair Types All hair textures and types (straight, wavy, curly, coily)
Coverage Vibrant color with shine and depth; partial grey coverage only for N shades

When I popped open the box of Madison Reed Colorwonder Demi-Permanent Hair Color, I immediately noticed how sleek and compact the tube looks—almost like a mini art supply. The rich, dark hue of the packaging hints at the vibrant color inside, and the texture of the actual dye feels smooth and creamy in my hands.

It’s lightweight but feels substantial enough to handle easily.

Applying it was surprisingly straightforward. The formula glided onto my hair effortlessly, thanks to its thick consistency that stays put without dripping.

The included activator, combined with the nourishing ingredients like argan oil and keratin, made the process feel gentle and almost pampering. I appreciated how quickly it worked—just about 20 minutes—and the smell was much more pleasant than typical chemical dyes.

Once rinsed out, my hair felt silky and shiny, not weighed down or greasy. The color was definitely eye-catching—deep, vibrant, and with a luminous glow that caught the light from every angle.

Even after several washes, the color held up well, fading gradually without harsh regrowth lines. The best part?

My hair felt healthier and more nourished, thanks to the nourishing ingredients that didn’t strip or damage.

This dye is perfect if you’re after a bold, vibrant look that lasts without the harsh chemicals. It works beautifully across all hair types, making it versatile for everyone.

Just note that it’s not formulated to lighten hair or fully cover gray, so keep your expectations aligned with its capabilities. Overall, a fuss-free, nourishing choice that delivers stunning, long-lasting color.

What Is Demi Hair Color and How Does It Work?

Demi hair color is defined as a type of hair coloring product that typically contains no ammonia and uses a low level of peroxide to deposit color into the hair. It is designed to enhance or alter the natural color of the hair while allowing for a more subtle and less permanent change compared to permanent hair color.

According to the American Academy of Dermatology, demi-permanent hair color is beneficial for those looking to cover gray hairs or make slight adjustments to their hair color without the commitment of a permanent dye (AAD, 2020). It usually lasts for about 20 to 28 shampoos, making it a popular choice for individuals who want to experiment with color or maintain their look with minimal upkeep.

Key aspects of demi hair color include its ability to penetrate the hair shaft without lifting the natural pigment, which allows for richer and more vibrant shades without the damaging effects typically associated with higher developer levels in permanent dyes. Furthermore, it can be used to create a variety of looks, from subtle highlights to deeper tones, making it versatile for different hair types and conditions. Demi-color products also often contain conditioning agents that help to improve hair health while coloring, providing an added benefit over traditional permanent hair colors.

This method of coloring has significant impacts on the beauty and hair care industries, particularly for those who prefer home application. Statistics indicate that the at-home hair color market has seen substantial growth, with an increasing number of consumers opting for DIY solutions. In 2021, the global at-home hair color market was valued at approximately $4.3 billion, projected to grow as more people seek convenient and cost-effective alternatives to salon visits (MarketWatch, 2022). This trend implies a shift towards more personalized beauty routines and the desire for flexibility when it comes to hair care.

The benefits of using demi hair color at home include ease of application, reduced risk of damage, and a more natural look that can blend seamlessly with existing hair colors. It allows users to maintain their hair color between salon visits, providing a way to keep gray hairs at bay or refresh faded color. Additionally, demi hair color is often less harsh than permanent options, making it suitable for individuals with sensitive scalps or those looking to minimize chemical exposure.

Best practices for using demi hair color at home involve selecting the right shade that complements the individual’s skin tone and hair type, conducting a patch test to check for allergic reactions, and following the manufacturer’s instructions closely for optimal results. It’s also advisable to use a color-safe shampoo and conditioner post-application to extend the life of the color and maintain hair health.

What Are the Advantages of Using At Home Demi Hair Color?

The advantages of using at-home demi hair color include convenience, versatility, and lower cost compared to salon services.

  • Convenience: Using demi hair color at home allows individuals to color their hair at their own pace and on their own schedule, eliminating the need for salon appointments and the time spent traveling.
  • Versatility: Demi hair color offers a range of shades and finishes, allowing users to experiment with different looks and adjust their color easily without the commitment of permanent dye.
  • Less Damage: Demi hair color is generally less damaging than permanent hair color, as it does not contain ammonia and typically uses a lower level of peroxide, making it a gentler option for hair health.
  • Gradual Fade: The color from demi hair dye gradually fades over time, allowing for a more natural grow-out phase and providing flexibility for users who may want to change their color frequently.
  • Cost-Effective: At-home demi hair color is usually more affordable than salon treatments, making it a budget-friendly option for individuals desiring to maintain their hair color without the expense of professional services.

How Long Does Demi Hair Color Last?

Demi hair color typically lasts between 20 to 28 shampoos, depending on various factors such as hair type and maintenance.

  • Color Longevity: Demi hair color is designed to provide a temporary yet long-lasting color result that can fade gradually over time.
  • Factors Influencing Duration: Factors such as hair porosity, the frequency of washing, and the type of shampoo used can significantly affect how long the color lasts.
  • Maintenance Tips: To prolong the life of demi hair color, using sulfate-free shampoos and conditioners can help preserve the vibrancy of the color.
  • Color Deposit: Demi hair color works by depositing color onto the hair shaft without lifting the natural color, which can lead to a more muted fade compared to permanent colors.

Color Longevity: Demi hair color is designed to provide a temporary yet long-lasting color result that can fade gradually over time. Unlike permanent hair color, which can last for several weeks to months, demi color typically maintains its vibrancy for 20 to 28 shampoos, making it a good option for those who want to experiment with color without a long-term commitment.

Factors Influencing Duration: Factors such as hair porosity, the frequency of washing, and the type of shampoo used can significantly affect how long the color lasts. Hair that is more porous may absorb color better but can also release it more quickly, while less porous hair might retain color longer.

Maintenance Tips: To prolong the life of demi hair color, using sulfate-free shampoos and conditioners can help preserve the vibrancy of the color. Additionally, reducing the frequency of hair washing and using cold water when rinsing can also contribute to longer-lasting results.

Color Deposit: Demi hair color works by depositing color onto the hair shaft without lifting the natural color, which can lead to a more muted fade compared to permanent colors. This characteristic makes it a popular choice for those looking to enhance their natural shade or cover grays without the harshness of permanent dyes.

How Do You Choose the Right Shade of Demi Hair Color?

Choosing the right shade of demi hair color involves several considerations to ensure the best results.

  • Skin Tone: Your natural skin tone plays a crucial role in determining which hair color will complement you best. Warm skin tones typically look better with golden or copper shades, while cool skin tones are enhanced by ash or neutral tones.
  • Natural Hair Color: Consider your current hair color as it affects how the demi color will appear. If you have dark hair, lighter shades may not show up as vibrantly, and you might need to choose a color that is within a few shades of your natural color for the best results.
  • Desired Result: Think about whether you want a subtle change or a dramatic transformation. Demi color is great for adding depth or enhancing natural tones but may not be ideal for drastic color changes, which might require permanent dye.
  • Maintenance Level: Reflect on how much upkeep you’re willing to commit to. Demi hair color typically fades gradually, so if you prefer low-maintenance options, choosing a shade close to your natural color will require less frequent touch-ups.
  • Color Undertones: Pay attention to the undertones of the shade you are considering. Undertones can range from cool (blue, violet) to warm (gold, red), and selecting a shade with the right undertone for your skin can enhance your overall look.

What Should You Consider Regarding Undertones?

When choosing the best at-home demi hair color, it’s essential to consider undertones to achieve a harmonious look.

  • Skin Undertone: Understanding whether your skin’s undertone is warm, cool, or neutral will guide your hair color choice. Warm undertones typically suit golden, honey, and copper shades, while cool undertones are complemented by ash, platinum, and berry hues.
  • Hair Base Color: The natural color of your hair will influence how the demi color appears once applied. Lighter bases may result in a more vibrant finish, while darker bases may require pre-lightening for the desired effect, ensuring the color shows up accurately.
  • Color Wheel Relationships: Familiarizing yourself with the color wheel can help balance unwanted tones. For instance, if your hair has too much brassiness (orange/yellow), using a color with blue or violet undertones can neutralize those unwanted hues.
  • Desired End Result: Consider whether you want to enhance your natural color, cover gray hairs, or achieve a bold change. Different demi colors can provide varying degrees of vibrancy and longevity, so aligning your choice with your desired outcome is crucial.
  • Maintenance Level: Demi-permanent colors typically fade gradually, so think about how often you’re willing to reapply. Some shades may require more frequent touch-ups to maintain vibrancy, while others may blend more seamlessly with your natural growth.

Can You Use Demi Hair Color on Previously Treated Hair?

Yes, you can use demi hair color on previously treated hair.

Demi-permanent hair color is designed to be gentle on the hair while still providing good coverage and color deposit. It typically does not contain ammonia, which makes it a suitable option for hair that has been previously treated with other dyes or chemical processes. Since demi color is less harsh than permanent options, it can effectively blend gray hair and refresh the color without causing significant damage. However, it’s essential to consider the condition of your hair and the specific products you have used in the past, as some color reactions may vary based on the existing pigments and treatments.

Before applying demi hair color, it’s advisable to perform a strand test to ensure compatibility and to see how the color develops on your specific hair type. If your hair has been heavily processed or is in poor condition, using a demi color may still be beneficial, but you should take extra precautions, such as deep conditioning beforehand or consulting with a professional. This way, you can achieve the desired results while maintaining the health of your hair.

What Are the Steps for Applying Demi Hair Color at Home?

Applying demi hair color at home involves several important steps to ensure the best results.

  • Choose the Right Shade: Select a demi-permanent hair color that complements your natural hair color and desired outcome. Consider factors like your skin tone and whether you want to enhance your current color or cover gray hair.
  • Gather Supplies: Assemble all necessary supplies, including gloves, a mixing bowl, a brush for application, a comb, and a timer. Having everything ready will help streamline the process and prevent any interruptions.
  • Perform a Strand Test: Before applying the color to your entire head, do a strand test with a small section of hair. This will help determine the final color outcome and check for any allergic reactions to the product.
  • Prepare Your Hair: Start with clean, dry hair that hasn’t been washed for at least 24 hours. This allows your scalp’s natural oils to protect it during the coloring process and helps the color adhere better.
  • Mix the Color: Follow the instructions on the demi-permanent hair color package to mix the color and developer in the mixing bowl. Make sure to achieve a uniform consistency for even application.
  • Apply the Color: Section your hair into manageable parts and use the brush to apply the color evenly from roots to ends. Ensure thorough coverage by using a comb to distribute the color and avoid missed spots.
  • Set the Timer: After application, set a timer according to the recommended processing time on the product instructions. Avoid leaving the color on for too long, as this can lead to unexpected results.
  • Rinse and Condition: Once the time is up, rinse your hair thoroughly with lukewarm water until the water runs clear. Follow up with the included conditioner or a deep conditioning treatment to help restore moisture and shine.
  • Style as Desired: After rinsing and conditioning, gently towel-dry your hair and style it as you normally would. This is the time to appreciate the results of your at-home demi hair color application.

What Preparation Is Required Before Application?

Proper preparation is essential for achieving the best results when applying demi hair color at home.

  • Choosing the Right Color: Selecting a shade that complements your natural hair color and skin tone is crucial. It’s advisable to consult a color chart and possibly conduct a strand test to see how the color appears on your hair before the full application.
  • Gathering Supplies: Ensure you have all necessary tools handy, including gloves, a mixing bowl, a brush for application, an old towel, and clips to section your hair. Having everything organized will streamline the process and prevent any interruptions during application.
  • Preparing Your Hair: Ideally, your hair should be clean and dry before applying demi color, but it’s best to avoid washing it for 24-48 hours prior to application. This allows natural oils to build up, which can help protect your scalp and hair during the coloring process.
  • Conducting a Patch Test: Before applying the color all over, it’s important to do a patch test to check for any allergic reactions. Apply a small amount of the color mixture on a discreet area of skin and wait 48 hours to ensure no adverse effects occur.
  • Protecting Your Skin and Clothes: To prevent staining, use an old shirt and drape a towel around your shoulders. Applying a thin layer of petroleum jelly along your hairline can also help protect your skin from unwanted color stains.
  • Reading the Instructions: Carefully read the instructions provided with the demi hair color product. Each brand may have specific application methods, timing, and recommended aftercare that are crucial for optimal results.

What Aftercare Tips Help Maintain Demi Hair Color?

To maintain demi hair color effectively, consider the following aftercare tips:

  • Use Sulfate-Free Shampoo: Sulfate-free shampoos are gentler on hair color and help preserve the vibrancy of demi hair color. They prevent stripping the hair of its natural oils and color molecules, ensuring that your shade lasts longer without fading.
  • Limit Washing Frequency: Reducing how often you wash your hair can significantly extend the life of your demi color. Washing your hair too frequently can lead to faster color fading, so aim for every 2-3 days or use dry shampoo in between washes.
  • Cold Water Rinses: Rinsing your hair with cold water helps to seal the cuticle, locking in color and moisture. This practice can enhance shine and prevent premature fading, ensuring that your demi color remains vibrant.
  • Deep Conditioning Treatments: Incorporating deep conditioning treatments into your routine can help maintain hair health and color longevity. These treatments replenish moisture and nutrients in the hair, making it less prone to damage and color loss.
  • Avoid Heat Styling: Minimizing the use of heat styling tools can protect your hair from damage that can lead to color fading. If you must use heat, always apply a heat protectant to shield your strands and keep the color looking fresh.
  • Protect from Sun Exposure: UV rays can cause hair color to fade, so wearing a hat or using hair care products with UV protection can help maintain your demi color. This protection is essential during outdoor activities or prolonged sun exposure.
  • Use Color-Safe Products: Opt for hair care products specifically formulated for colored hair to help maintain the integrity of your demi color. These products often contain ingredients designed to protect color-treated hair and keep it looking vibrant.

How Do Different Brands of Demi Hair Color Compare?

Brand Color Range Price Longevity Ingredients/Special Features User Ratings
Clairol Natural Instincts Wide selection of shades, including pastels and vibrant colors. $15 – Affordable and great for home use. Lasts up to 28 washes, good fade resistance. Ammonia-free, contains aloe and vitamin E. 4.5/5 based on user reviews.
Wella Color Charm Limited shades, focusing on natural tones. $20 – Mid-range pricing for quality. Lasts up to 20 washes, fades evenly. Vegan formula, contains no ammonia. 4.2/5 based on user reviews.
Schwarzkopf Igora Vibrance Extensive range, including fashion colors and grays. $25 – Higher price for premium quality. Lasts up to 30 washes, known for longevity. Ammonia-free, enriched with oils for shine. 4.6/5 based on user reviews.
L’Oreal Paris Casting Crème Gloss Good variety, but limited to classic shades. $18 – Reasonable price for beginners. Lasts up to 25 washes, with decent fading. Ammonia-free, contains conditioning agents. 4.3/5 based on user reviews.
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