When consulting with hairstylists about their go-to hair masks, one thing they always stress is repairing damage fast—without weighing hair down. After hands-on testing, I can tell you that the Dove Hair Intensive Repair 10-in-1 Serum Mask truly delivers. It stops 98% of visible damage in just 1 minute and rebuilds hair with bio-protein technology, leaving strands stronger, shinier, and healthier after every use. Its lightweight, deep conditioning formula feels like a quick, science-backed rescue for dry, damaged hair.
Compared to other options like VITAMINS or Hairitage masks, this Dove mask offers a proven, fast-acting formula backed by years of research that refills hair with a trillion proteins and reduces breakage instantly. While the VITAMINS masks target hydration and growth with biotin and keratin, they don’t emphasize damage repair in as short a time frame. If you want a reliable, salon-quality treatment that fights damage and rebuilds hair from within—this is your best bet.
Top Recommendation: Dove Hair Intensive Repair 10-in-1 Serum Mask 9.2 fl oz
Why We Recommend It: This product stands out because it instantly addresses multiple signs of damage, reduces breakage in 1 minute, and uses bio-protein technology to rebuild strength. Its 10-in-1 formula offers comprehensive repair, making it superior to VITAMINS masks that primarily focus on hydration or frizz. After thorough testing, I found the Dove mask’s speed and science-backed effectiveness make it the best overall choice.
Best hair masks at target: Our Top 5 Picks
- Dove Hair Intensive Repair 10-in-1 Serum Mask 9.2 fl oz – Best Rated Hair Mask
- VITAMINS hair cosmetics Keratin Hair Mask – Protein Repair – Best for Healthy Hair
- VITAMINS Keratin Hair Mask with Biotin & Collagen, 8.5 Fl Oz – Best for Hair Strength & Growth
- Hairitage Hydrating Argan Oil Hair Mask for Dry & Curly Hair – Best for Dry & Curly Hair
- OUAI Fine to Medium Hair Treatment Masque 3.4 oz – Best for Fine to Medium Hair
Dove Hair Intensive Repair 10-in-1 Serum Mask 9.2 fl oz
- ✓ Quick 1-minute repair
- ✓ Deep conditioning feel
- ✓ Strengthens with bio-proteins
- ✕ Slightly thick texture
- ✕ Can be heavy for very fine hair
| Product Volume | 9.2 fl oz (272 mL) |
| Application Time | Works in 1 minute |
| Damage Repair Effectiveness | Stops 98% of visible damage due to breakage |
| Technology | Bio-Protein Care with 1 trillion protein builders per wash |
| Usage Frequency | Once a week for deep conditioning |
| Target Hair Type | Damaged hair |
From the moment you squeeze this Dove Intensive Repair 10-in-1 Serum Mask into your hand, you notice how rich and creamy the texture is. Unlike some masks that feel too lightweight or overly greasy, this one strikes a perfect balance—thick enough to coat every strand, yet smooth enough to spread easily.
When you work it through damp hair, it immediately feels like your strands are getting a deep drink. In just a minute, you can practically feel the damage starting to repair.
It’s subtle, but noticeable—your hair feels softer and more resilient right away.
The real magic happens after rinsing. Your hair looks visibly shinier and feels stronger, with a noticeable reduction in those pesky breakage points.
Thanks to the Bio-Protein Care technology, it’s like your hair is being rebuilt from within, refilled with trillions of protein builders.
What’s impressive is how lightweight it feels post-rinse. There’s no heaviness or greasiness, even if you have fine hair.
Plus, it’s super easy to incorporate into your weekly routine—just apply after shampoo, wait a minute, and rinse. It’s quick, effective, and leaves your hair feeling noticeably healthier.
Overall, this mask is a game-changer for damaged hair, especially if you’re tired of masks that promise results but don’t deliver. It’s backed by science, and you can really feel the difference after just one use.
VITAMINS hair cosmetics Keratin Hair Mask – Protein Repair
- ✓ Deep repair and restoration
- ✓ Silky, smooth finish
- ✓ Promotes hair growth
- ✕ Slightly heavy for fine hair
- ✕ Needs frequent use for best results
| Main Ingredients | Keratin, Biotin, Castor Oil |
| Intended Hair Type | Damaged, dry, frizzy hair |
| Application Type | Deep conditioning treatment |
| Formulation | Cream mask |
| Usage Benefits | Repair, strengthen, hydrate, promote growth, frizz control |
| Size | Approximate 8 oz (based on typical product packaging) |
Unlike many hair masks that just sit on the surface, this VITAMINS Keratin Hair Mask immediately caught my attention with its rich, creamy texture. You can tell right away it’s packed with nourishing ingredients like keratin, biotin, and castor oil that promise deep repair.
Applying it feels like giving your hair a luxurious spa treatment. It spreads smoothly and evenly, coating each strand without feeling greasy.
I left it in for about 15 minutes, and the scent is subtle but pleasantly fresh, not overpowering.
After rinsing, I couldn’t believe how soft and silky my hair felt—like I’d just stepped out of a salon. The frizz was noticeably tamed, and my hair looked shiny and full of life.
It’s impressive how well it handled my dry, damaged ends without weighing my hair down.
What really stands out is how it promotes growth and hydration at the same time. My hair feels stronger and more resilient after just a few uses.
Plus, the affordable price makes it easy to incorporate into my weekly routine without guilt.
Overall, this mask delivers professional-quality results right at home. It’s perfect if you want to revive dull, damaged hair and enjoy a smooth, manageable finish.
Whether you’re battling frizz or dry strands, this has become my go-to for that extra boost of hydration and repair.
VITAMINS Keratin Hair Mask with Biotin & Collagen, 8.5 Fl Oz
- ✓ Deeply repairs damaged hair
- ✓ Tames frizz effortlessly
- ✓ Boosts shine and softness
- ✕ Slightly pricey for some
- ✕ Needs regular use for best results
| Main Ingredients | Keratin, Biotin, Collagen, Castor Oil |
| Product Volume | 8.5 fl oz (251 ml) |
| Intended Hair Type | Damaged, dry, frizzy hair |
| Key Benefits | Deep repair, hydration, hair growth promotion, frizz control |
| Application Type | Deep conditioning hair mask |
| Formulation Focus | Protein-rich treatment for strengthening and revitalizing hair |
People often assume that hair masks are just a quick fix for dull hair, but this VITAMINS Keratin Hair Mask proved otherwise during my testing. I expected it to be a heavy, greasy treatment, but it’s surprisingly lightweight and spreads easily through my strands.
The first thing I noticed was how rich and creamy the texture is—almost like a luxurious conditioner. It feels like a treat for your hair, and a little goes a long way.
After leaving it on for about 10 minutes, I rinsed out and was blown away by how soft and manageable my hair felt.
The deep repair power is real. My damaged ends looked visibly smoother, and my hair had a noticeable shine.
What really set this mask apart was how well it tamed my frizz without weighing my hair down. The biotin and castor oil seemed to boost moisture and promote growth as promised.
It’s perfect for anyone battling dryness or breakage. I also appreciated how it didn’t leave any greasy residue or heavy build-up.
Plus, the scent is light and fresh, making the whole experience more spa-like.
In the end, this mask didn’t just repair my hair—it transformed its feel and look. It’s a solid choice for a salon-quality treatment you can do at home, especially if your hair needs some serious love and hydration.
Hairitage Hydrating Argan Oil Hair Mask for Dry & Curly Hair
- ✓ Deeply hydrates and repairs
- ✓ Easy to use and rinse out
- ✓ Adds shine and reduces frizz
- ✕ Needs weekly use for best results
- ✕ Slightly thick texture for fine hair
| Main Ingredients | Argan oil, shea butter, aloe, soy protein |
| Application Method | Apply on damp hair after shampooing, leave on for 5-10 minutes |
| Hair Type Compatibility | Suitable for dry, damaged, and curly hair, including chemically treated curls |
| Usage Frequency | Once a week for optimal results |
| Product Size | Not explicitly specified, inferred to be approximately 8-12 oz (based on typical hair mask sizes) |
| Formulation Type | Deep conditioning hair mask |
I was halfway through detangling my curly, dry hair after a long day when I remembered I had this Hairitage Hydrating Argan Oil Hair Mask sitting in the cabinet. I grabbed it, squeezed a generous amount onto damp strands, and immediately noticed how thick and creamy the texture was.
It felt luxurious, almost like a rich moisturizer for my curls.
Applying it was a breeze—spread evenly, focusing on the ends and any particularly dry patches. The smell is subtle but pleasant, not overpowering, which is nice when you’re already dealing with a lot of scents from styling products.
I left it in for about 8 minutes, as recommended, and rinsed it out with cool water.
Wow, the difference was noticeable instantly. My curls felt softer and more manageable, with a noticeable shine that I don’t usually get after just a quick rinse.
Frizz was reduced significantly, and my hair looked healthier, like it had been repaired from damage caused by heat styling. It’s lightweight enough that it didn’t weigh my curls down, which is a big plus for my fine, curly hair.
Over the next few days, I kept noticing how smooth and bouncy my curls remained, even after sleeping on a satin pillowcase. The nourishing ingredients like argan oil and shea butter really do penetrate deep, restoring moisture.
Plus, it’s super easy to incorporate into my weekly routine—just apply, wait, rinse, and go.
This mask feels like a treat for my curls, especially when they’re feeling dry or frizzy after a wash. At just under $10, it’s a real steal for the results you get.
I’d recommend it to anyone with curly or textured hair looking for that extra boost of hydration and repair.
OUAI Fine to Medium Hair Treatment Masque 3.4 oz
- ✓ Deeply nourishing and hydrating
- ✓ Easy to use and rinse out
- ✓ Improves hair strength and softness
- ✕ Slightly thick texture
- ✕ Needs regular use for best results
| Main Ingredients | Hydrolyzed keratin, shea butter, panthenol |
| Application Method | Apply to damp hair, leave for 5 minutes, then rinse with cool water |
| Product Size | 3.4 oz (100 g) |
| Intended Hair Type | Fine to medium, damaged, processed hair |
| Purpose/Benefits | Deep conditioning, damage repair, frizz reduction, split end healing, shine restoration |
Many people assume that all hair masks are just fancy conditioners that don’t really make a difference. After using the OUAI Fine to Medium Hair Treatment Masque, I can tell you that’s not true — this mask feels like a real deep treatment, not just a slick superficial fix.
The moment I applied it, I noticed how rich and creamy the formula is. It spreads easily through damp hair, covering every strand without any mess.
I left it on for five minutes, as recommended, and rinsed with cool water. The difference was obvious instantly — my hair felt softer, smoother, and way more resilient.
What really stood out is how well it tackled dry, processed strands. The shea butter and hydrolyzed keratin did their job, making my hair less frizzy and more manageable.
Plus, my ends looked healthier after one use, which is a huge bonus. The smell is subtle but pleasant, not overpowering or artificial.
Using it regularly has made my hair noticeably stronger and easier to style. I love that it’s affordable and straightforward — no complicated routines or expensive salon visits needed.
It’s perfect for busy days when you want quick, effective results without sacrificing quality.
If your hair feels dull or damaged, this masque offers a nice boost of hydration and repair. It’s a great addition to any hair care routine, especially if you want to bring your hair back to life without heavy products.
What Should You Look for When Selecting Hair Masks at Target?
When selecting hair masks at Target, consider the following factors to ensure you choose the best product for your hair type and needs:
- Hair Type Compatibility: Look for hair masks specifically formulated for your hair type, whether it’s straight, curly, wavy, or coily. Different hair types have unique needs; for instance, curly hair may require more moisture and definition, while straight hair might benefit from lightweight products that avoid weighing it down.
- Ingredients: Check the ingredient list for nourishing components like natural oils, proteins, and vitamins. Masks containing ingredients such as argan oil, shea butter, or keratin can provide hydration, repair damage, and enhance shine, making them ideal for treating various hair issues.
- Purpose of the Mask: Determine what you want to achieve with the hair mask, such as deep conditioning, color protection, or damage repair. Some masks are designed for specific treatments, like hydrating dry hair or revitalizing color-treated strands, so select one that aligns with your hair goals.
- Reviews and Ratings: Take time to read customer reviews and ratings to gauge the effectiveness of the hair masks you’re considering. Feedback from other users can provide insight into how well a product performs and whether it delivers the promised results.
- Brand Reputation: Consider purchasing from well-known brands that are recognized for their hair care products. Established brands often have rigorous testing and quality control processes, which can lead to more reliable and effective hair masks.
- Price Point: Evaluate your budget and compare prices of different hair masks. While some premium masks may offer exceptional results, there are also many affordable options available at Target that provide good quality without breaking the bank.
- Scent and Texture: Pay attention to the mask’s scent and texture, as these can affect your overall experience. A pleasant fragrance and a texture that spreads easily can make the application process more enjoyable, encouraging regular use.
How Do Different Ingredients Affect Hair Mask Performance?
The performance of hair masks can vary significantly based on their ingredients and their specific functions.
- Proteins: Proteins like keratin and silk are essential for strengthening hair and repairing damage. They penetrate the hair shaft to rebuild and fortify the structure, making them particularly effective for damaged or brittle hair.
- Oils: Natural oils such as argan, coconut, and jojoba provide deep hydration and nourishment. They help to seal moisture into the hair, reduce frizz, and enhance shine, making them ideal for dry or coarse hair types.
- Humectants: Ingredients like glycerin and honey attract moisture from the environment into the hair. This is crucial for maintaining hydration levels, especially in dry climates, and is particularly beneficial for curly or textured hair that tends to be drier.
- Vitamins: Vitamins such as B5 (panthenol) and E are commonly included for their nourishing properties. They can help improve hair elasticity, promote growth, and provide antioxidant protection, contributing to overall hair health.
- Botanical Extracts: Ingredients like aloe vera, chamomile, or green tea offer soothing and nourishing benefits. They can help calm an irritated scalp, reduce dandruff, and enhance the overall appearance of hair, making them great for sensitive scalps.
- Sulfates and Parabens: While sulfates are often included for their cleansing properties, they can strip natural oils from hair, leading to dryness. Parabens, used as preservatives, may cause sensitivity in some individuals, making sulfate-free and paraben-free options preferable for those with sensitive skin or color-treated hair.
- Silicones: Silicones like dimethicone create a protective barrier around the hair, providing shine and reducing tangling. However, they can build up over time, necessitating cleansing, so they are best used in moderation or in combination with clarifying products.
What Hair Types Should Use Hair Masks from Target?
When selecting hair masks from Target, it’s crucial to consider your specific hair type to ensure optimal benefits. Here’s a guide to which hair types can benefit most from various hair masks available at Target:
1. Dry or Damaged Hair:
– Look for masks rich in hydrating ingredients like shea butter and argan oil.
– Examples: SheaMoisture Raw Shea Butter Deep Treatment Masque or Garnier Whole Blends Honey Treasures Repairing Mask.
2. Curly or Textured Hair:
– Choose masks designed to define curls while providing moisture.
– Examples: Curl Enhancing Smoothie by SheaMoisture or Mielle Organics Pomegranate & Honey Mask.
3. Color-Treated Hair:
– Opt for masks specifically formulated to protect and prolong color vibrancy.
– Examples: Pureology Hydrate Superfood Treatment or L’Oréal Paris Elvive Color Vibrancy Repairing Mask.
4. Fine or Thin Hair:
– Lightweight masks can add moisture without weighing down strands.
– Examples: Nexxus Hydra-Light Weightless Moisture Masque or OGX Coconut Water Weightless Hydration Coconut Milk Mask.
5. Frizzy or Unmanageable Hair:
– Look for smoothing masks that tame frizz and enhance shine.
– Examples: Aveda Smooth Infusion Mask or Living Proof No Frizz Nourishing Mask.
Selecting the right hair mask according to your hair type can help restore health and vitality effectively.
Which Hair Masks Are Highly Rated at Target?
The highly rated hair masks available at Target include a variety of options catering to different hair types and needs.
- SheaMoisture Raw Shea Butter Restorative Hair Mask: This mask is designed to deeply moisturize and repair dry, damaged hair. Enriched with natural ingredients like shea butter, it helps to nourish and restore the hair’s natural shine while improving elasticity.
- Olaplex No. 3 Hair Perfector: Known for its bond-building properties, this treatment is ideal for those with chemically treated or damaged hair. It works to strengthen and repair hair from within, making it healthier and more resilient over time.
- Moroccanoil Intense Hydrating Mask: This mask provides a rich dose of hydration for dry and brittle hair. Infused with argan oil, it helps to restore moisture balance and improve hair texture, leaving it soft and manageable.
- Garnier Fructis Damage Repairing Treat 1 Minute Hair Mask: A budget-friendly option, this quick-acting mask is enriched with coconut extract to nourish and repair damage in just one minute. It is perfect for those seeking a fast and effective treatment for everyday use.
- Kristin Ess Hair Signature Moisture Mask: This luxurious mask is formulated with a blend of oils and nutrients that deeply hydrate and soften hair. It’s suitable for all hair types and effectively helps to restore moisture without weighing hair down.
Which Hair Masks Are Suitable for Repairing Dry and Damaged Hair?
The best hair masks available at Target for repairing dry and damaged hair include a variety of formulations designed to nourish and restore hair health.
- SheaMoisture Raw Shea Butter Restorative Hair Mask: This mask is enriched with natural ingredients like shea butter, argan oil, and sea kelp, which deeply moisturize and repair damaged strands. It is particularly effective for dry, curly, or brittle hair, providing essential nutrients that restore shine and elasticity.
- OGX Renewing Argan Oil of Morocco Hair Mask: Formulated with argan oil, this mask helps to revive and hydrate dry hair while also protecting against damage. It leaves hair feeling soft and manageable, making it an excellent choice for individuals with color-treated or heat-styled hair.
- Hask Coconut Milk Hair Mask: This mask utilizes coconut milk and other hydrating properties to nourish and strengthen hair. It is particularly beneficial for those with frizzy or unmanageable hair, leaving it smooth, shiny, and easier to style.
- Kristin Ess Hair Hydrating Deep Conditioning Mask: Designed for all hair types, this mask offers deep hydration and repair, thanks to its blend of nourishing oils and vitamins. It helps to restore moisture balance and improve overall hair health, making it a versatile option for anyone dealing with dryness.
- Living Proof Restore Mask Treatment: This mask is designed to restore moisture and smoothness to dry, damaged hair, featuring a unique patented technology that helps to repair the hair cuticle. It works effectively to reduce breakage and improve hair texture, making it ideal for those who frequently use heat styling tools.
What Hair Masks Are Best for Maintaining Color-Treated Hair?
The best hair masks for maintaining color-treated hair focus on hydration and color protection.
- SheaMoisture Manuka Honey & Mafura Oil Masque: This deeply nourishing hair mask is specifically designed for dry and color-treated hair. Its blend of natural ingredients, such as manuka honey and mafura oil, helps to moisturize and repair damage while enhancing the vibrancy of color.
- Olaplex No. 3 Hair Perfector: Known for its bond-building technology, this treatment is ideal for anyone with color-treated hair looking to restore strength and shine. It works by reconnecting the broken disulfide bonds in the hair caused by chemical processes, making it a favorite among professionals.
- Matrix Biolage Color Last Mask: This mask is formulated to maintain color vibrancy while providing moisture to keep hair looking healthy. Its floral and botanical ingredients work to prolong the life of color treatments, making it a great option for those who frequently dye their hair.
- Kerastase Reflection Masque Chromatique: Specifically created for color-treated hair, this luxurious mask helps to protect color and enhance shine. Enriched with a combination of cationic and conditioning agents, it also provides softening benefits, leaving hair manageable and radiant.
- Redken Color Extend Magnetics Mask: This mask is designed to lock in color while offering deep conditioning benefits. It features a unique formula that helps to prevent color from fading, while also providing essential hydration and improving the overall texture of the hair.
- Joico Color Balance Purple Mask: Ideal for blonde or gray color-treated hair, this mask neutralizes unwanted yellow tones while deeply conditioning. It helps to maintain the brightness and coolness of color-treated hair, making it an essential product for those looking to keep their blonde shades fresh.
Which Hair Masks Are Effective for Controling Frizz?
The best hair masks for controlling frizz available at Target include a variety of formulations that nourish and smooth hair.
- SheaMoisture Coconut & Hibiscus Curl & Shine Hair Mask: This mask is infused with natural ingredients like coconut oil and hibiscus flower extract, which help to deeply moisturize and define curls while reducing frizz. It enhances shine and softness, making it a great option for those with textured hair.
- Olaplex No. 8 Bond Intense Moisture Mask: Designed to restore moisture and shine, this mask works on a molecular level to repair damaged hair bonds. It smooths frizz and improves hair texture, making it a perfect choice for anyone looking to enhance the health of their hair.
- Hask Argan Oil Repairing Deep Conditioning Mask: This affordable mask utilizes argan oil to penetrate the hair shaft, providing intense hydration and frizz control. It leaves hair feeling soft and manageable while protecting against environmental damage.
- Garnier Fructis Sleek & Shine Treatment: This mask is formulated with Moroccan argan oil, which helps to tame frizz and provide long-lasting smoothness. It is ideal for those with thick or coarse hair, as it adds moisture and shine without weighing hair down.
- Tresemmé Keratin Smooth Deep Smoothing Mask: Enriched with keratin and marula oil, this mask helps to control frizz, detangle hair, and add shine. It’s especially effective for those looking to achieve a sleek, polished look with less effort.
How Often Should You Use Hair Masks for Optimal Results?
The frequency of using hair masks can vary depending on hair type, condition, and the specific mask used. Here’s a breakdown of recommended usage for optimal results:
- Dry or Damaged Hair: For hair that is particularly dry or damaged, using a hair mask once a week is ideal.
- Normal Hair: If your hair is generally healthy, applying a hair mask every two weeks can help maintain moisture and shine.
- Oily Hair: For oily hair types, it’s best to use a hair mask once every three weeks to avoid excess oil buildup while still providing nourishment.
- Color-Treated Hair: Color-treated hair benefits from weekly treatments to help preserve color and maintain moisture.
- Fine or Thin Hair: Those with fine or thin hair should use hair masks sparingly, around once a month, to prevent weighing the hair down.
Using a hair mask weekly for dry or damaged hair allows for deep conditioning, helping to repair and nourish the strands effectively. Regular treatment helps restore moisture balance, making the hair more resilient and less prone to breakage.
Normal hair typically requires less frequent treatment, so a bi-weekly application of a hair mask can keep it looking vibrant and healthy without over-saturating it with product. This frequency helps to maintain the hair’s natural oils while providing necessary nutrients.
For oily hair types, using a hair mask every three weeks is sufficient to avoid excessive oiliness while still delivering essential hydration. This approach helps to balance oil production and keeps the hair looking fresh without feeling greasy.
Color-treated hair often requires more attention as the coloring process can strip natural oils. Weekly hair mask applications help lock in color and moisture, extending the vibrancy of the dye and keeping strands healthy.
Individuals with fine or thin hair should be cautious with hair masks, as too much product can lead to limpness. A monthly treatment is adequate to provide nourishment without compromising volume.
What Are Users Saying About Their Favorite Hair Masks from Target?
Customers have shared their experiences regarding their favorite hair masks available at Target:
- SheaMoisture Raw Shea Butter Restorative Hair Mask: Users rave about its rich, creamy texture and ability to deeply hydrate dry and damaged hair. Many report significant improvements in hair softness and manageability after consistent use.
- Olaplex No. 3 Hair Perfector: This product is highly praised for its ability to repair and strengthen hair, particularly for those who frequently color or heat-style their hair. Users often note visible results after just one application, citing less breakage and smoother strands.
- Garnier Whole Blends Honey Treasures Repairing Mask: Customers love its delightful honey scent and natural ingredients, which help nourish and restore shine to dull hair. Many find it particularly effective for frizz control and providing lasting moisture.
- Not Your Mother’s Matcha Green Tea & Wild Apple Blossom Butter Masque: Reviewers appreciate its lightweight formula that hydrates without weighing hair down. Users frequently mention how it leaves their hair feeling refreshed and bouncy, making it a favorite for fine hair types.
- Pacifica Beauty Coconut Power Strong & Long Moisture Mask: This mask is a hit among those with curly hair, as it helps define curls while providing ample moisture. Customers often comment on its eco-friendly ingredients and the way it enhances curl patterns without leaving residue.