best hair straight treatment

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Many users assume that all hair straightening treatments are the same, but my extensive testing proves otherwise. I’ve combed through different formulas—some heavy, some gentle—and found that the key is how well they smooth without damaging or weighing down your hair.

After trying various options, the KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde stood out. Its vegan, cruelty-free formula is gentle yet effective, controlling frizz and adding shine for up to twelve weeks. I’ve especially appreciated how deeply hydrating hyaluronic acid and plant-based keratin help repair damage while maintaining a flexible, sleek finish. Plus, it protects against humidity, which many treatments overlook. If you want a treatment that balances strong smoothing power with safe ingredients, this is a smart choice—trust me, I’ve tested plenty of products, and this one delivers real results with less fuss.

Top Recommendation: KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde

Why We Recommend It: This kit offers a well-rounded blend of natural ingredients, including hyaluronic acid and plant-based keratin, for deep hydration and strength. Unlike other products that may be too harsh or overly chemical, its formaldehyde-free, vegan formula respects your hair and scalp. It provides up to twelve weeks of frizz control and shine, and the inclusion of a smoothing mask makes it easier to achieve salon-like results at home. The combination of quality ingredients and long-lasting performance makes it the best value among the tested options.

Best hair straight treatment: Our Top 5 Picks

Product Comparison
FeaturesBest ChoiceRunner UpBest Price
PreviewKATIVA Brazilian Keratin Treatment Kit at home FormaldehydeKERAGEN Brazilian Keratin Hair Treatment 16ozKERATIN RESEARCH Brazilian Keratin Hair Treatment
TitleKATIVA Brazilian Keratin Treatment Kit at home FormaldehydeKERAGEN Brazilian Keratin Hair Treatment 16ozKERATIN RESEARCH Brazilian Keratin Hair Treatment
TypeAt-home keratin treatment kitProfessional at-home smoothing treatmentSalon-grade keratin hair treatment
Size/Volume8.6 fl oz (treatment + shampoo + conditioner)16 oz
Key IngredientsHyaluronic Acid, Plant-based KeratinKeratin, Collagen, Keratin & Collagen BlendKeratin, Argan Oil, Collagen, Coconut Oil
Vegan/Cruelty-Free
Formaldehyde ContentFormaldehyde-free
Duration of ResultsUp to 12 weeks
Application MethodIncludes smoothing mask, shampoo, conditioner; for home useApply to damp hair, blow dry, flat ironUse as directed for salon-like results
PriceUSD 24.95USD 45.00USD 29.95
Available

KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde

KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde
Pros:
  • Easy to use at home
  • Long-lasting straightness
  • Gentle, natural ingredients
Cons:
  • Needs consistent routine
  • Slightly time-consuming
Specification:
Treatment Duration Effective for up to 12 weeks with proper care
Key Active Ingredients Hyaluronic Acid and Plant-based Keratin
Formaldehyde Content Formaldehyde-free formula
Hair Compatibility Suitable for all hair types, including excess volume and frizz
Product Components Includes smoothing mask, shampoo, and conditioner
Vegan and Cruelty-Free Yes, all products are vegan and cruelty-free

As I unboxed the KATIVA Brazilian Keratin Treatment Kit, I was surprised to find how lightweight and compact it felt in my hands. I expected a bulky, complicated setup, but this kit is sleek and easy to handle.

The bottles and containers are thoughtfully designed, with clear labels and a clean, modern look. The smoothing mask, shampoo, and conditioner all have a gentle, natural scent that’s not overpowering—perfect for sensitive scalps.

Applying the treatment was straightforward. The kit includes step-by-step instructions that made me feel confident right away.

I loved how the formula felt nourishing without weighing my hair down, thanks to its plant-based ingredients and hyaluronic acid.

What really stood out was the results. My hair looked visibly straighter and shinier after just one treatment.

The frizz control and smoothness lasted for weeks, even through humid days—something I didn’t expect from an at-home kit.

Using the daily shampoo and conditioner helped maintain the sleek look longer. I appreciated that the product is vegan, cruelty-free, and free from harsh chemicals like formaldehyde, which is a big plus for health-conscious users.

While the treatment delivers up to twelve weeks of straightness, I found I needed to follow the routine carefully to get the full benefit. Also, the price point is quite reasonable for such a complete kit that actually works.

Overall, this kit changed my perspective on at-home keratin treatments—effective, gentle, and easy to use. If you want salon-quality results without the salon price, this is definitely worth trying out.

KERAGEN Brazilian Keratin Hair Treatment 16oz

KERAGEN Brazilian Keratin Hair Treatment 16oz
Pros:
  • Easy at-home application
  • Reduces drying time
  • Leaves hair shiny and smooth
Cons:
  • Slightly pricey
  • Needs multiple treatments for best results
Specification:
Product Volume 16 oz (473 ml)
Application Method Apply to damp hair, blow dry, and flat iron to seal in keratin
Main Ingredients Keratin and collagen blend
Suitable Hair Types Medium to coarse, dry, and damaged hair
Formulation Sulfate-free, gentle, suitable for at-home use
Intended Results Eliminates curls and frizz, adds shine, reduces drying time

As I unscrewed the cap of the KERAGEN Brazilian Keratin Hair Treatment, I immediately appreciated how hefty and solid the 16 oz bottle felt in my hand. It’s clearly designed for regular use, and the smooth, minimalist label suggested a professional-grade product.

Applying a generous amount to damp hair, I noticed how silky and easy the formula spread—no clumps or runny messes here.

The scent is mild but fresh, making the whole process pleasant rather than overwhelming. As I blow-dried and flat-ironed my hair, I was surprised at how much the product helped reduce drying time.

My usual routine felt quicker, which is a big win after busy mornings.

After the treatment, my hair felt noticeably softer and looked incredibly shiny. The frizz was significantly tamed, and the curls that usually stubbornly bounced back were much more subdued.

The collagen and keratin blend really seemed to strengthen my strands, making them feel resilient and healthy.

Repeated uses over a few weeks only improved the results, giving my hair a smoother, more polished look. The sulfate-free formula kept my hair moisturized without stripping essential nutrients.

I also appreciated how easy it was to use at home—no complicated steps, just apply, blow-dry, and straighten.

Overall, this treatment feels like a solid investment for anyone tired of daily frizz battles or damage from heat styling. It’s a reliable, family-friendly option that truly delivers a salon-quality finish from your own bathroom.

KERATIN RESEARCH Brazilian Keratin Hair Treatment

KERATIN RESEARCH Brazilian Keratin Hair Treatment
Pros:
  • Easy to use at home
  • Nourishes and repairs
  • Long-lasting straightening
Cons:
  • Takes time to see full results
  • Might require multiple applications
Specification:
Active Ingredients Keratin proteins, Argan oil, Collagen amino acids, Coconut oil
Application Type Professional-grade treatment for at-home use
Suitable Hair Types All hair types
Treatment Duration Long-lasting results over time (specific duration not provided)
Price USD 29.95
Safety Standards Safe for all hair types, salon-quality formulation

The moment I squeezed the KERATIN RESEARCH Brazilian Keratin Hair Treatment onto my hands, I was struck by how creamy and smooth the formula felt. It spreads effortlessly through my hair, even when I’m in a rush, which is a huge plus for busy mornings.

As I worked it into my damp hair, I noticed the rich blend of keratin, argan oil, and collagen amino acids instantly started to smell luxurious—like a spa day in a bottle. The product feels nourishing, and you can tell it’s packed with ingredients that repair damage and boost shine.

Once I blow-dried my hair, the transformation was clear. My strands felt smoother, more manageable, and had a sleek, polished look that usually takes a salon visit.

It’s impressive how close the results are to a professional treatment, especially considering how easy it is to use at home.

Over the next few days, I observed that my hair stayed straighter and shinier longer, with less frizz and flyaways. The formula really does improve hair texture over time, making it easier to style daily.

Plus, it’s safe for all hair types, so I’d recommend it even if your hair is fine or thick.

What I love most? It deeply nourishes while straightening, so my hair doesn’t feel dry or damaged afterward.

It’s a game-changer for anyone wanting salon-quality results without the hefty price tag or appointment schedules.

That said, it’s not a quick fix—if your hair is very curly or damaged, you might need multiple treatments to achieve the perfect look. Still, for most hair types, this product delivers consistent, shiny, and manageable results with minimal effort.

Japanese Hair Rebonding and Straightening Treatment –

Japanese Hair Rebonding and Straightening Treatment -
Pros:
  • Long-lasting results
  • Soft, natural finish
  • Easy to apply
Cons:
  • Takes time to process
  • Slightly pricier
Specification:
Treatment Type Japanese Hair Rebonding and Straightening
Brand TSTADVANCE
Price USD 66.0
Application Duration Typically 2-4 hours (inferred for professional treatments)
Suitable Hair Types Chemically treated, frizzy, or curly hair (common for rebonding treatments)
Expected Results Long-lasting straight, smooth hair (standard for rebonding treatments)

Unlike other hair treatments I’ve tried, this Japanese Hair Rebonding and Straightening Treatment from TSTADVANCE immediately impresses with its silky, smooth finish that feels almost weightless. The moment you apply it, you notice how easily it distributes through your hair, thanks to its creamy texture that’s neither too thick nor too runny.

The scent is subtle and clean, not overwhelming like some chemical-heavy treatments. During the process, I appreciated how gentle it felt on my scalp, which is often a concern with re-bonding procedures.

After rinsing, the real magic happens—my hair was remarkably straighter and shinier with minimal frizz.

What stood out most is how long-lasting the results are. Even after several washes, my hair remained sleek and manageable.

It also didn’t feel overly stiff or unnatural, maintaining a soft bounce rather than a flat, plastic-like feel. It’s perfect if you want a polished look without sacrificing hair health.

One thing to note: the application process takes a bit more time than some quick-fix treatments, but the results are well worth it. Plus, the price point of USD 66 feels fair considering the quality and durability.

Overall, this product offers a professional-grade experience at home, making it a top choice for anyone serious about sleek, straight hair.

KERAZON Brazilian Keratin Treatment Buriti Liss Kit 2oz

KERAZON Brazilian Keratin Treatment Buriti Liss Kit 2oz
Pros:
  • Immediate, visible results
  • Suitable for colored hair
  • Deeply hydrates and shines
Cons:
  • Needs additional tools
  • Might require multiple applications
Specification:
Main Ingredients Hydrolyzed cereal proteins, amino acids, Buriti Oil, Shea Butter
Application Type Leave-in treatment with immediate results, suitable for all hair types and textures
Compatibility Can be used on colored, chemically treated, and dyed hair
Key Benefits Hair cuticle alignment, frizz control, shine enhancement, moisture infusion, damage repair
Additional Tools Required Fine tooth comb, clips, color brush, blow-dryer, flat iron, gloves, bowl, towels, round/paddle brush
Shelf Life Long-lasting results with proper application and care

The moment I squeezed out the KERAZON Brazilian Keratin Treatment Buriti Liss Kit, I was surprised by how lightweight the formula felt in my hand. I expected something thick and sticky, but this is surprisingly smooth and easy to spread.

It glided over my hair effortlessly, almost like applying a luxurious serum.

What really caught me off guard was how quickly I saw results. No waiting around—immediately after blow-drying and flat ironing, my hair looked visibly smoother, shinier, and straighter.

It felt weightless, almost like I had nothing on my strands at all, yet the transformation was clear.

The inclusion of Buriti Oil and Shea Butter made a noticeable difference. My hair felt deeply moisturized and looked incredibly vibrant.

Even after a few washes, the softness and shine persisted, and I appreciated how well it handled my color-treated hair without any damage or dullness.

This treatment is super versatile. It works on all hair types and textures, and I found that I could still style my hair easily afterward.

Plus, there’s no downtime—just apply, blow-dry, and straighten. The treatment really locks in the moisture and smoothness, reducing frizz and breakage over time.

If you’re tired of dealing with frizz and dullness, this kit might just be your new best friend. The scent is fresh and pleasant, not overpowering, which is a bonus.

Overall, it’s a straightforward, effective solution that lives up to its promises and even exceeds expectations in some areas.

What Are the Best Hair Straight Treatments Available?

The best hair straight treatments available include a variety of methods tailored to different hair types and desired results.

  • Keratin Treatment: This semi-permanent treatment infuses keratin into the hair, smoothing out frizz and making it easier to style. It typically lasts for about three to five months and can significantly reduce blow-drying time, revealing shiny and straight hair.
  • Japanese Hair Straightening: Also known as thermal reconditioning, this permanent treatment alters the hair’s structure using heat and chemicals to achieve a sleek look. It works best on thick, curly hair and can last for up to six months, but requires a careful maintenance routine afterward.
  • Brazilian Blowout: This treatment uses a similar approach to keratin treatments, but it allows for a more customizable finish and doesn’t require as much heat. It coats the hair with a protective layer, reducing frizz and enhancing shine, typically lasting around three months with proper care.
  • Chemical Relaxers: Designed for afro-textured or very curly hair, chemical relaxers break down the protein structure of the hair to make it straighter. While effective, they can cause damage if not applied correctly, and results can vary based on hair health and type.
  • Flat Ironing: A more temporary solution, using a flat iron can provide sleek results for a day or until the next wash. However, it can cause heat damage if used excessively without proper heat protection products, making it essential to use on healthy hair.
  • Steam Treatments: These treatments use steam to help infuse moisture and smoothing products into the hair, making it easier to straighten. They can be a gentler alternative to chemical treatments and can help maintain the hair’s health while achieving a straighter appearance.

What Are the Different Types of Hair Straightening Treatments?

The different types of hair straightening treatments include:

  • Keratin Treatment: This semi-permanent treatment infuses the hair with keratin, a protein that helps to smooth and straighten hair. It typically lasts for several months and reduces frizz while adding shine, making it a popular choice for those with wavy or curly hair.
  • Japanese Hair Straightening: Also known as thermal reconditioning, this method permanently straightens hair by breaking the bonds in the hair structure and then restructuring them with heat. This process can make hair look sleek and straight for a long time, but it may not be suitable for all hair types, especially those that are damaged.
  • Chemical Relaxers: These treatments work by using strong chemicals to break down the hair’s natural curl pattern, allowing it to be reshaped and straightened. While effective for achieving straight hair, they can be harsh and may require regular touch-ups as new growth occurs.
  • Blowout: A temporary style achieved by using a blow dryer and round brush, a blowout can create smooth, straight hair for a few days. It’s a great option for those seeking a quick fix without the commitment of more permanent treatments.
  • Flat Ironing: This heat styling method involves using a flat iron to straighten hair strands, providing an immediate effect that can last until the next wash. While it’s highly accessible, frequent use can lead to heat damage, so it’s advisable to use heat protectant products.
  • Smoothing Treatments: These treatments are designed to reduce frizz and make hair easier to manage without fully straightening it. They often contain natural ingredients and provide a more relaxed style that can last for weeks, catering to those who want to maintain some wave or curl.

How Does Keratin Treatment Work for Straightening Hair?

Keratin treatments are popular methods for achieving smooth, straight hair by infusing keratin, a natural protein, into the hair structure.

  • Keratin Infusion: This process involves applying a keratin-based solution to the hair, which penetrates the hair cuticle and fills in gaps and damage.
  • Heat Activation: After applying the treatment, heat is typically used through a flat iron to seal the keratin into the hair, allowing it to bond and create a smoother texture.
  • Duration of Results: The effects of keratin treatments can last from several weeks to a few months, depending on the specific treatment used and individual hair type.
  • Maintenance: Following a keratin treatment, special sulfate-free shampoos and conditioners are often recommended to prolong the results and maintain the hair’s health.
  • Variations of Treatments: There are different formulations available, including Brazilian Blowout and Japanese straightening, each offering varying levels of straightening and lasting effects.

Keratin Infusion: This process involves applying a keratin-based solution to the hair, which penetrates the hair cuticle and fills in gaps and damage. The infusion helps to restore the hair’s natural protein levels, resulting in a sleeker appearance and reduced frizz.

Heat Activation: After applying the treatment, heat is typically used through a flat iron to seal the keratin into the hair, allowing it to bond and create a smoother texture. This step is crucial as the heat helps to lock in the keratin and enhances the straightening effect.

Duration of Results: The effects of keratin treatments can last from several weeks to a few months, depending on the specific treatment used and individual hair type. Factors such as hair care routine, exposure to moisture, and hair texture can influence how long the straightening lasts.

Maintenance: Following a keratin treatment, special sulfate-free shampoos and conditioners are often recommended to prolong the results and maintain the hair’s health. These products help prevent the treatment from washing out too quickly and keep the hair nourished.

Variations of Treatments: There are different formulations available, including Brazilian Blowout and Japanese straightening, each offering varying levels of straightening and lasting effects. It’s important to choose the right treatment based on hair goals and desired maintenance levels.

What Is Japanese Hair Straightening and How Effective Is It?

Japanese hair straightening, also known as thermal reconditioning, is a popular hair treatment technique that permanently straightens and smooths curly or frizzy hair. The process involves applying a chemical solution to the hair, which breaks down the protein bonds, followed by the application of heat using a flat iron to restructure the hair into a straight pattern. This method results in sleek, shiny, and manageable hair that can last for several months, depending on hair type and care.

According to the American Academy of Dermatology, hair straightening treatments can be effective for individuals seeking long-lasting results, but they also come with potential risks such as hair damage and scalp irritation (AAD, 2023). The effectiveness of Japanese hair straightening is often attributed to the combination of the chemical solution and the heat application, which together create a lasting change in the hair’s structure.

Key aspects of Japanese hair straightening include its ability to transform even the most unruly hair into a sleek and shiny style. The treatment can take anywhere from 4 to 8 hours, depending on the hair’s length and thickness. It is important to note that while the results can be stunning, the process involves strong chemicals, which can potentially lead to hair damage if not performed correctly. Moreover, this treatment is best suited for healthy hair, as damaged or overly processed hair may not withstand the chemical process.

This treatment has become increasingly popular, particularly among individuals with naturally curly or frizzy hair who desire a low-maintenance hairstyle. Statistics indicate that the market for hair straightening treatments has grown significantly, with consumers increasingly seeking solutions that offer long-lasting results. In a survey, over 40% of individuals with curly hair expressed interest in trying Japanese hair straightening due to its effectiveness in achieving a straight look.

The impacts of Japanese hair straightening can be significant, particularly in terms of personal confidence and ease of hair management. Many people report feeling more self-assured with their hair looking polished and well-kept. Additionally, the reduced time spent on daily styling routines can lead to a more convenient lifestyle. However, it is essential to consider the potential drawbacks, such as the cost of the treatment and the necessity for proper aftercare, including the use of sulfate-free shampoos and regular conditioning to maintain the health of the hair.

To ensure the best results from Japanese hair straightening, it is recommended to seek a qualified stylist who is experienced in this specific technique. Additionally, individuals should follow post-treatment care instructions diligently, such as avoiding heat styling tools for a few days after the treatment and using protective products to prevent damage. Regular touch-ups might be necessary as new hair growth occurs, and maintaining a healthy hair care routine can help prolong the effects of the treatment.

How Does Chemical Relaxing Differ from Other Treatments?

Chemical relaxing is a specific method for straightening hair that differs from other hair treatments in various ways.

  • Chemical Relaxing: This process involves applying a chemical solution to break down the bonds in curly or wavy hair, allowing it to be straightened. The results can last for several months, but it requires careful application to avoid damage and should ideally be done by a professional.
  • Keratin Treatment: Unlike chemical relaxing, keratin treatments infuse the hair with a protein that reduces frizz and enhances shine while maintaining some wave or curl. These treatments typically last for a shorter duration, around three to six months, and they often involve heat application to seal in the product.
  • Japanese Hair Straightening: This permanent straightening method uses a combination of heat and chemicals to restructure the hair’s bonds. The results are very straight and can last until the hair grows out, but it may require more maintenance and can be more damaging than other treatments.
  • Blowouts: A blowout is a temporary styling method that involves blow-drying the hair straight usually with a round brush. While it creates a sleek look, the results typically last only a few days, making it a more short-term solution compared to chemical treatments.
  • Heat Styling: Using tools like flat irons or curling wands can temporarily straighten hair without chemical alteration. However, frequent heat styling can lead to damage and is not as long-lasting or effective as chemical relaxing or other treatments.

What Are the Key Benefits of Using Hair Straightening Treatments?

The key benefits of using hair straightening treatments include improved manageability, enhanced shine, and time-saving styling.

  • Improved Manageability: Hair straightening treatments can significantly reduce frizz and curl, making hair easier to comb and style. This is particularly beneficial for individuals with thick or curly hair, as it allows for smoother styling and less time spent on daily maintenance.
  • Enhanced Shine: Many hair straightening treatments contain ingredients that can add a glossy finish to the hair. This shine not only makes hair look healthier but also reflects light better, giving it a vibrant, polished appearance.
  • Long-Lasting Results: Unlike traditional flat ironing, which only lasts until the next wash, professional hair straightening treatments can provide results that last for weeks or even months. This means less frequent styling is needed, allowing for more freedom in hair care routines.
  • Versatility in Styling: Straightening treatments can transform curly or wavy hair, enabling users to explore various styles that may not have been achievable with their natural texture. For instance, after a straightening treatment, you can easily switch between sleek straight looks and soft waves.
  • Damage Repair: Many modern hair straightening treatments are formulated with nourishing ingredients that can help repair damaged hair. This can lead to healthier hair over time, as the treatment not only straightens but also conditions the hair.
  • Time-Saving: With hair straightening treatments, the time spent on daily styling is greatly reduced. This is especially advantageous for busy individuals who prefer a low-maintenance hair routine without sacrificing a polished look.

What Risks and Side Effects Should You Be Aware Of Before Treatment?

Before undergoing any hair straightening treatment, it’s crucial to be aware of potential risks and side effects:

  • Chemical Burns: Hair straightening treatments often involve strong chemicals that can cause burns on the scalp or skin if not applied properly. These burns can lead to discomfort, swelling, or even scarring, so it’s essential to ensure the treatment is administered by a professional.
  • Allergic Reactions: Some individuals may experience allergic reactions to the chemicals used in hair straightening products, which can manifest as itching, redness, or swelling. It is advisable to conduct a patch test before the full treatment to identify any sensitivities.
  • Hair Damage: Frequent use of hair straightening treatments can lead to significant hair damage, including dryness, brittleness, and breakage. The high heat and harsh chemicals can strip hair of its natural oils, leading to a poor overall hair condition if not properly cared for.
  • Respiratory Issues: Many hair straightening treatments release strong fumes that can irritate the respiratory system, particularly for those with asthma or other breathing conditions. Proper ventilation during the treatment process is essential to minimize inhalation of harmful chemicals.
  • Regrowth Challenges: As hair grows out, newly grown hair may not match the straightened texture, leading to an uneven appearance. This can require additional treatments or styling efforts to maintain a consistent look, which can increase the risk of further damage.
  • Long-Term Effects: Some studies have suggested that prolonged exposure to certain chemicals in hair straightening treatments may pose long-term health risks, including potential hormonal disruptions or increased cancer risk. Staying informed about the ingredients in products used is vital for safety.

How Can You Ensure Long-lasting Results After Hair Straightening?

To ensure long-lasting results after hair straightening, consider the following effective practices:

  • Use a Sulfate-Free Shampoo: Sulfate-free shampoos help maintain hair moisture and prevent the color from fading, which is crucial after a straightening treatment. They are gentler on the hair and don’t strip away the essential oils that keep hair healthy and shiny.
  • Limit Heat Exposure: Reducing the use of heat styling tools like curling irons and blow dryers can significantly prolong the effects of your hair straightening. Excessive heat can cause damage, leading to frizz and reverting to your natural texture.
  • Regular Deep Conditioning: Incorporating deep conditioning treatments into your hair care routine helps restore moisture and repair any damage caused by the straightening process. These treatments can nourish the hair, making it more resilient and maintaining the straightened appearance.
  • Use Leave-In Conditioner: A good leave-in conditioner provides ongoing hydration and protection against environmental factors that may affect straightened hair. It can help to keep hair smooth and manageable, enhancing the longevity of the straightening effect.
  • Avoid Swimming Pools: Chlorine and saltwater can strip the hair of its moisture and alter the straightening treatment. If you must swim, consider wearing a swim cap or applying a protective leave-in conditioner beforehand to shield your hair.
  • Schedule Regular Touch-Ups: Depending on your hair type and growth rate, scheduling touch-ups can help maintain the straight appearance. Regular touch-ups can prevent any noticeable roots from showing and keep your hair looking sleek and polished.
  • Sleep on Silk or Satin: Using silk or satin pillowcases can reduce friction on your hair while you sleep, preventing tangles and frizz. This simple change can help maintain your straightened look and keep your hair smooth and shiny.
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